MODA Mall had our launching event for Fashion Festival. It is a marketing event to attract customers and to energize our tenants. To get it started, we invited Joelle, a regional celebrity with a chain of salons in Dubai and Saudi, a weekly TV show, blogs, etc. She is a great role model in the region...a strong, entrepreneurial female. Her fans adore her. We had a VIP launch in the morning and an open to the public event later in the day. At both events she spent over an hour having photos taken with her fans. She was exceptional at playing to her audience. We were able to have dinner with her that evening ( I got to sit next to her), and it turns out her charms are natural. She is very down to earth and kind. It was a spectacular event.
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| Joelle and me...yup, lots of smirks...its a tough life somedays. |
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| Shereen was our emcee for the events. Egyptian by heritage, Australian by birth, she was total class. She was as sincere as she was stunning. Let's just put ti this way, I have had worse days at the office! |
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| The models for the show. Yup, they are that tall...yup, they have 3" heels, but are still THAT tall. One on left, looked so much like Angelina Jolie, she was Serbian from Australia. On the right, she was from Chicago. She is travelling the world doing modelling gigs to pay her way. She is a recent graduate of DePaul. Both of these ladies were as sweet as their smiles. |
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| Shereen with our marketing manager, Celine. Celine and her team did an exceptional job. Joelle and her PR person commented that they had never seen such a professional and well-coordinated event. |
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| We enjoyed dinner with the ladies at the end of the day. I was sad it had to end... |
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